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You're meant for this shit... (20.50)

DeGuilio: No! Why the hell would you risk coming to my chambers just to turn heel and walk out? What weak cheese is that?

Bryan: You said "goodbye."

DeGuilio: I'm a judge. I give orders all day. You're a litigator. You find a way to disobey them without getting nailed for it.

Bryan: Then I'm not leaving until you give me an answer.

DeGuilio: That sensation you're feeling, it's known as The Dip. Seth Godin coined it. Feels like the moment before defeat. It's actually the moment before success. Feels more like Death Valley. You care so fucking much. I love that. I love that. You're meant for this shit. Dig in, man. The world has lost countless artists and artisans and engineers and even politicians who quit because they cared too much to come up short and yet also too much to keep going. You push through that Dip right now, maybe you put Axelrod where he needs to be.


The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (2007) is the tenth published book by Seth Godin. It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.

Seth Godin is an Author, Entrepreneur and Most of All, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

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