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The original starchitect... (27.30)

Taylor: The four freedoms, as identified by FDR speech, worship, from fear, from want.

Wendy: That was part of Roosevelt's shpiel to get America into the war.

Taylor: Effective. Appealing to not only our desires, but also to that of which we're most afraid.

Wendy: He knew how to rouse.

Taylor: Which do you think is the more effective tool: appealing to someone's aspirations or their fear?

Wendy: If you want to motivate someone to a specific action? I say: be like Roosevelt and do both.

Taylor: I think that's correct. Thank you.

Wendy: Louis Kahn built this, didn't he? The original starchitect. Before the term was even coined.

FDR_Statue_Roosevelt_Island.JPG

The scene takes place at the Franklin D. Roosevelt Four Freedoms Park, a four-acre (1.6 ha) memorial to Franklin D. Roosevelt that celebrates the Four Freedoms he articulated in his 1941 State of the Union address. It is located adjacent to the historic Smallpox Hospital in New York City at the southernmost point of Roosevelt Island, in the East River between Manhattan Island and Queens. It was designed by the architect Louis Kahn.

Franklin Delano Roosevelt (January 30, 1882 – April 12, 1945), often referred to by his initials FDR, was an American statesman and political leader who served as the 32nd president of the United States from 1933 until his death in 1945. A member of the Democratic party, he won a record four presidential elections and became a central figure in world events during the first half of the 20th century. Roosevelt directed the federal government during most of the Great Depression, implementing his New Deal domestic agenda in response to the worst economic crisis in U.S. history. As a dominant leader of his party, he built the New Deal Coalition, which realigned American politics into the Fifth Party System and defined American liberalism throughout the middle third of the 20th century. His third and fourth terms were dominated by World War II. Roosevelt is widely considered to be one of the most important figures in American history, as well as among the most influential figures of the 20th century. Though he has been subject to substantial criticism, he is generally rated by scholars as one of the three greatest U.S. presidents, along with George Washington and Abraham Lincoln.

Louis Isadore Kahn (March 5 [O.S. February 20] 1901 – March 17, 1974) was an American architect, based in Philadelphia. After working in various capacities for several firms in Philadelphia, he founded his own atelier in 1935. While continuing his private practice, he served as a design critic and professor of architecture at Yale School of Architecture from 1947 to 1957. From 1957 until his death, he was a professor of architecture at the School of Design at the University of Pennsylvania. Kahn created a style that was monumental and monolithic; his heavy buildings for the most part do not hide their weight, their materials, or the way they are assembled. Famous for his meticulously built works, his provocative proposals that remained unbuilt, and his teaching, Kahn was one of the most influential architects of the twentieth century. He was awarded the AIA Gold Medal and the RIBA Gold Medal. At the time of his death he was considered by some as "America's foremost living architect."